The HitTrax Multi-Sport Cage that is featured in hundreds of DICK’S Sporting Goods stores across the country was showcased at this year’s Fanatics Fest in NYC. The DSG booth was packed with fans and celebrities from open to close throughout the weekend. Even football legend Robert Griffin III stepped into the cage to take some swings on the HitTrax.
Other attractions in the booth were Paul Skenes’ debut collector card, a golf simulator, a stage full of talk-shows, and a kids zone, all adding to the buzz of an already electric atmosphere.
The HitTrax cage was non-stop all weekend long, drawing in a line that never let up. Fans of all ages were ecstatic to step into the cage, take their swings, and even show off their best home run celebrations in front of friends, family, and strangers cheering them on. With a dual pitching machine setup for baseball and softball, it was a one-of-a-kind experience that welcomed sluggers of every background and ability.
An Unforgettable Weekend for Sports Fans
Fanatics Fest was a three-day celebration that blended sports, culture, collectibles, and fanfare. The Javits Center was buzzing with celebrity athletes, content creators, and interactive exhibits. The HitTrax technology gave fans the opportunity to step into a fully immersive batting cage experience and take their best shot at the big leagues, getting to hit in a virtual Yankees Stadium.
Whether you were a casual fan looking to make memories or a seasoned athlete chasing metrics, HitTrax brought the perfect combination of tech, energy, and fun. Guests could swing for the fences and get a taste of what makes HitTrax a leader in the training and entertainment industry.
Bringing the Game to Life
In collaboration with DSG, this event highlighted the power of sport to bring people together, and how the fusion of performance data and fun can create unforgettable fan experiences.
From epic at-bats to unforgettable celebrations, Fanatics Fest knocked it out of the park.
