In 2021, the San Francisco Giants approached HitTrax with the goal of creating a unique, interactive experience to engage fans on game days and enhance off-season corporate events. They envisioned a “Bullpen Boardwalk” filled with a variety of games for their supporters. The HitTrax Suite proved to be the perfect addition, offering fans the ultimate experience—watching their favorite team play while getting the chance to step up to the plate in a virtual recreation of the Giants’ own stadium.
After understanding the Giants’ vision, the HitTrax team quickly developed a rendering to kickstart the project.
Details were finalized and the HitTrax team was on their way to Oracle Park! From day one, the experience was an instant fan favorite with lines forming at all hours during home games. Fans of all ages eagerly waited for their chance to swing the bat just like their favorite players.
“I had a lot of fun in the HitTrax cage! I liked how I could see my velo and how far I hit the ball!” – 12 year old Giants Fan
Not only did Giants fans eagerly join in on the action, but even opposing fans couldn’t resist the opportunity to get involved.
“The HitTrax Suite has enhanced our Bullpen Boardwalk area by letting fans test their hitting abilities. Fans of all ages love testing out their swing and seeing how far and hard they can hit it.” –Gaby Azcarate, Events Service Coordinator
When asked what working with the HitTrax team has been like, Gaby gave an honest answer.
“Working with the HitTrax team has been amazing. They are available any time I reach out and able to get running again in a timely manner.”
The Giants have enjoyed the HitTrax Suite for for three full seasons, and counting, with participation levels rising each season. To learn more about the HitTrax Suite and explore other locations where it has thrived, click here.
